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Opening world markets for Tanzanian spice exporters

Paul de Rooij, an investor in Tanzania’s spice sector, has an expansive knowledge of cinnamon. ‘The variety of cinnamon grown in Tanzania is called Cinamomum Zylanicum,’ Paul says. ‘It is also grown in Sri Lanka and in small quantities in Madagascar and Seychelles.’ Cinamomum Zylanicum or True Ceylon Cinnamon is a coveted aromatic variety of cinnamon, indigenous to Sri Lanka, but which grows well in Tanzania. However, to unlock potential trade in this spice, the Tanzanian sector needed to adopt new techniques of handling and marketing it. Hailing from the Netherlands, Paul has his finger on the pulse of export...